Location: Remote (Flexible Schedule)
Employment Type: Contract-to-Permanent
Start Date: ASAP

Facebook Ads / Performance Marketing Specialist

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Job Description:

About EffectiveSoft

EffectiveSoft is a US-based custom software development and IT consulting company with over 20 years of experience delivering scalable, high-quality digital solutions. We build software products, web & mobile applications, cloud, AI, and data-driven solutions for global clients across FinTech, Healthcare, and Enterprise.

We foster a collaborative, growth-oriented environment where performance, ownership, and innovation are valued.

What You’ll Do

- Plan, launch, and optimize Facebook (Meta) Ads for software/SaaS products.
- Scale monthly ad budgets while optimizing CPA & ROAS.
- Analyze performance data and run A/B tests on creatives, copy, audiences, and funnels.
- Collaborate with Creative, Content, and Product teams to drive high-converting campaigns.
- Stay updated on platform changes and performance marketing best practices.

What We’re Looking For

- 2–4 years of hands-on performance marketing experience.
- Experience advertising software, SaaS, or digital products is a strong plus.
- Proven experience managing $10K–$50K+/month ad budgets.
- Strong expertise in Meta Ads & Google Ads (tracking, pixels, CAPI, attribution).
- Data-driven mindset with experience scaling campaigns sustainably.
- Proactive, growth-focused, and strong communicator.

Why Join Us

- Ownership of impactful ad budgets.
- Fast-growing, performance-driven environment.
- Clear growth path into Manager roles.
- Competitive salary + performance bonuses.

Apply now if you’re ready to scale campaigns and grow with us.
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